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Color Pine Wood Style (As Shown)
① First Screen: Not Just Filling, But Fitting and Repairing
The first screen establishes the core product message with a single sentence: This is a kneadable, shapeable repair putty that can be embedded into various damaged areas.
Visual Direction: The putty itself is in a uniform, kneaded state, surrounded by materials depicting localized repairs such as wall holes, metal gaps, and pipe seams. A smooth visual line connects "putty shaping" with "embedding into repair surfaces."
② AB Two-Component Putty: Better Shaping After Kneading
Highlights the putty's two-component nature and its malleable, pressable, and filling properties after mixing.
Visual Direction: Uses a three-section close-up:
The original state of components A and B; The kneading process by hand; The evenly colored and textured putty lump, which can be shaped into strips, sheets, or balls.
Key Requirements:
The putty should appear firm, smooth, and malleable;
Avoid the appearance of liquid glue, thin mud, or stringy glue;
Wear gloves to enhance the professional and standardized application.
③ Flexible Shaping and Fitting: Flexible Embedding and Filling of Different Damage Shapes
This module emphasizes that "the putty is not a fixed shape." It can be shaped according to the location of the damage and then pressed in.
Visual Orientation:
It is recommended to use a three- or four-panel structure to showcase:
Round holes in the wall;
Thin cracks;
Gap between pipes and the wall;
Small gaps in metal edges or cast iron parts.
Each scene should use a continuous presentation of "putty sculpted into the corresponding shape → pressed into the damaged area."
⑤ Core Effect Module: Before and After Comparison of Wall Hole Repair
This is one of the most important comparison modules on the details page. The "smoothness, embedding, and harmony" of the repaired area must be effectively presented.
Visual Orientation:
It is recommended to show the repair in three stages: "Before Use → During Filling → After Repair," rather than just simple before and after images.
Before Use: Obvious wall defects such as screw holes, voids, chipped corners, or localized damage; The edges of holes can be slightly rough, but should not be so dirty as to affect realism.
During Filling: The putty is pressed into the hole; The surface is slightly higher than or close to the wall surface; Simple tools or fingers can be used to flatten it, but tools are not a selling point.
After Repair: The repaired area should be roughly flush with the wall surface; The hole outline is filled, with a natural transition at the edges; If showing the effect of touch-up painting, the wall color should reasonably match the surrounding area; Avoid thick patches, abrupt colors, raised edges, or noticeably protruding repaired areas.
⑩ Multi-Scene Application: Emphasize the "Repaired Area," Avoid Overloading Tools
This module can be made into a simple 4-grid or 6-grid layout, focusing the image on the area needing repair, rather than the tool configuration.
Suggested Scenarios:
Small holes in walls, old screw holes, and chipped corners;
Air conditioning holes, conduit holes, and gaps around pipes;
Small holes and defects in metal and cast iron parts;
Partial repairs of hard plastic casings or furniture hardware;
Small gaps around tile edges and bathroom hardware;
Partial repair needs in tool sheds, garages, and home maintenance.
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