① First Screen: Not Just Filling, But Fitting and Repairing

The first screen establishes the core product message with a single sentence: This is a kneadable, shapeable repair putty that can be embedded into various damaged areas.

Visual Direction: The putty itself is in a uniform, kneaded state, surrounded by materials depicting localized repairs such as wall holes, metal gaps, and pipe seams. A smooth visual line connects "putty shaping" with "embedding into repair surfaces."

② AB Two-Component Putty: Better Shaping After Kneading

Highlights the putty's two-component nature and its malleable, pressable, and filling properties after mixing.

Visual Direction: Uses a three-section close-up:

The original state of components A and B; The kneading process by hand; The evenly colored and textured putty lump, which can be shaped into strips, sheets, or balls.

Key Requirements:

The putty should appear firm, smooth, and malleable;

Avoid the appearance of liquid glue, thin mud, or stringy glue;

Wear gloves to enhance the professional and standardized application.

③ Flexible Shaping and Fitting: Flexible Embedding and Filling of Different Damage Shapes

This module emphasizes that "the putty is not a fixed shape." It can be shaped according to the location of the damage and then pressed in.